JPW Realty

You might have a HUGE stale audience on Linkedin! We’ll cover some key strategies for Linkedin content as well as how to use Linkedin more efficiently for your business.

Video transcript:

Untapped Potential

Odds are you have a bunch of connections on Linkedin, maybe more than Facebook friends or Instagram followers. That’s a big marketing audience you can take advantage of!

Start posting regularly to Linkedin to build the perception of your expertise, credibility, and success.

Content Strategy

Content on Linkedin functions very differently than on most social media. Most people go to social media to be entertained. They go to Linkedin to be educated, informed, and to network. So you have to be selective with your content.

Focus on posting content that is educational and informative. Market updates and sharing articles work great. Stay away from content that is goofy or funny. Or maybe you can try to carve out a niche as the funny person on Linkedin!

Automated Content

Instocksocial has a free content posting service for realtors and they integrate with Linkedin! So you can automate posts to Linkedin as often as every day if you want to.

Mining for Contact Info

Since people on Linkedin WANT to be contacted by potential recruiters, clients, or sales reps, they often have their contact info on their profile. If you are missing email addresses for people in your sphere, look them up on Linked in! At the top of their profile there is a link for contact information.

Use Linkedin Messaging for 1 to 1 Touches

It can be awkward to text someone out of the blue. Facebook messaging is a bit less awkward, but still somewhat weird. But an out of the blue Linkedin message can be pretty normal and happens with some frequency normally. Linkedin is for networking, so people are used to being networked with. Try something like: Hey Bob you popped up in my Linkedin feed so I thought I would check in with you! How are things going?

Watch for Life Change Signals

A new career is often accompanied by moving! Watch Linkedin so you can get in contact with your sphere right when they need a good agent!

Should I start posting on Reddit? Someone told me to start making TikTok videos! All the kids are on snapchat. But should you spend your time on them? Find out.

Director of Marketing Cooper shares some of JPW’s marketing services agents love the most.

One of our most popular videos!

This method also works to get more instagram followers too, leveraging your connections from your personal account to drive new followers for your business.

This is a pretty new thing Google is rolling out. Local Service Ads have a different look and feel than normal Google text ads and they show up above all other ad formats!

Get verified and start testing!

https://ads.google.com/local-services-ads/

A recording of one of our most popular webinars.

Get insider tips and strategies from a Google and Facebook marketing expert.

Should I use Google and Facebook ads in real estate?

How can I make sure I am not wasting money on Google Ads or Facebook Ads?

Should I boost a Facebook post?

Turns out Canva has a load of really nice looking real estate templates you can use to easily create postcards, flyers, signs, brochures, etc.

Video Transcript:

First off, you need a canva account. Some of these templates will be available to you once you set up a free account. To unlock the full potential of Canva you need a Pro account, which is $10/month. We’d suggest any agent that is serious about marketing to get a pro account. It will up your design game like no other!

To find these awesome templates navigate to the home page of Canva.

You’ll see a drop down with all sorts of categories of templates special made for real estate.

In particular we think the postcards, brochures, and flyers are the best.

Once you find a template you like, all you have to do is drop in your own content by:

• Changing the colors to match your brand
• Consider changing the fonts if you have a font you use
• Change logos
• Update the text content and photos with your own stuff

Then you can choose to download the design yourself or use Canva’s printing services to do the work for you! Options in the upper right.

Starting a new series! Every month we’ll share the top 5 posts from the previous month according to their organic reach. We’ll also spend a bit of time breaking down why they were successful so you can learn what types of content might be good for your audience right now.

View our streaming and video recording setup and become a pro Real Estate streamer yourself.