Should I start posting on Reddit? Someone told me to start making TikTok videos! All the kids are on snapchat. But should you spend your time on them? Find out.
Author: Cooper Buss
Director of Marketing Cooper shares some of JPW’s marketing services agents love the most.
One of our most popular videos!
This method also works to get more instagram followers too, leveraging your connections from your personal account to drive new followers for your business.
This is a pretty new thing Google is rolling out. Local Service Ads have a different look and feel than normal Google text ads and they show up above all other ad formats!
Get verified and start testing!
A recording of one of our most popular webinars.
Get insider tips and strategies from a Google and Facebook marketing expert.
Should I use Google and Facebook ads in real estate?
How can I make sure I am not wasting money on Google Ads or Facebook Ads?
Should I boost a Facebook post?
Turns out Canva has a load of really nice looking real estate templates you can use to easily create postcards, flyers, signs, brochures, etc.
Video Transcript:
First off, you need a canva account. Some of these templates will be available to you once you set up a free account. To unlock the full potential of Canva you need a Pro account, which is $10/month. We’d suggest any agent that is serious about marketing to get a pro account. It will up your design game like no other!
To find these awesome templates navigate to the home page of Canva.
You’ll see a drop down with all sorts of categories of templates special made for real estate.
In particular we think the postcards, brochures, and flyers are the best.
Once you find a template you like, all you have to do is drop in your own content by:
- Changing the colors to match your brand
- Consider changing the fonts if you have a font you use
- Change logos
- Update the text content and photos with your own stuff
Then you can choose to download the design yourself or use Canva’s printing services to do the work for you! Options in the upper right.
Starting a new series! Every month we’ll share the top 5 posts from the previous month according to their organic reach. We’ll also spend a bit of time breaking down why they were successful so you can learn what types of content might be good for your audience right now.
View our streaming and video recording setup and become a pro Real Estate streamer yourself.
By combining one well-known strategy with something we just learned existed, you can dramatically increase the reach of your business posts and covert engagers into page followers.
Video Transcript:
Free Social Post Boost:
Here is a free and super easy way to get a boost on your posts. Usually when our agents share posts like this, they see at least a 2x lift in reach and often get up to 10x reach.
- Find your best content on your business page, change who you are interacting as on your page to your self (personal profile).
- Click Share
- Select Share to Newsfeed (you might have to click More Options):
Turn Post Engagements Into Page Followers:
1) Find a post that has some reactions (likes, smiley faces, hearts, etc)
2) Click on the link where it says you have post reactions
3) A box will pop up and if any of the engagers aren’t already following your page, you will be able to invite them right there!
Facebook doesn’t make it easy to find the statistics you need to analyze your video performance! We’ll draw you a treasure map where X marks the data and then you can follow us all the way there.
Video Transcript:
Any good social media strategy must be rooted in objective data analysis. Look at what content performs the best and create more content like that. If you aren’t doing this you are shooting in the dark.
But it turns out, Facebook doesn’t really give you the data you need to analyze your videos! It’s in there somewhere, but you have to dig for it.
The easiest way to do a quick and dirty check on your Facebook content performance is in the Insights tab that can be found on the left-hand menu when you are logged in to your page. (NOTE: not much of this is available on the mobile app. Use your computer!) But you’ll notice that the videos report found under insights only tells you minutes viewed and 3 second video views. This isn’t enough to know what content is actually performing the best!
Here are two ways to find much more detailed data on Facebook videos. With this data it is much easier to see patterns and improve your content strategy.
- Easy Method:
From the main left-hand menu of your Facebook page, click on Publishing Tools, then Creator Studio. A new tab will open and you can click on content library on the left, then sort the list to see only videos. You can edit the date range you are viewing as well.
This is what it will look like
Now you’ve got WAY more detail organized in a nice little table so you can easily scroll through and see what videos had the highest reach, view time, engagements, etc.
2) Advanced Nerd Method
From the main menu on your Facebook page, click on insights. By default, you will see the Overview tab and some nice summary stats for your page over the last 7 days. Click the export data button. Here you can export ALL of the metrics for your posts or videos over any given time period.
For video data analysis we use: Data Type – Video data, File Format – .csv, Date Range – your choice.
This will give you a nice dataset you can open in Excel or Google Sheets. After cleaning up the columns a bit you’ll be able to color code content types, move columns around so you can focus on the right data, and sort big to small to see your top videos based on different metrics.
Here is an example of one export I used to analyze some of our 2020 videos:
