Check out our top performing social media posts from April. Feel free to steal them for your own content!
Author: Cooper Buss
Here’s the quick rundown on Sphere CRM for Realtors. Is it the right fit for your business?
Visit http://usesphere.com for more information
Researching and choosing the right CRM for your real estate business is hard! We’ll give you special insight into the best way to identify your needs, research and evaluate possible solutions, and making the big decision on what real estate CRM is best for you.
We’ll cover:
- Identifying your CRM needs
- Do you even need a CRM?
- Researching CRM solutions
- Evaluating CRMs
- CRMs we suggest for different use cases
Did you know Hubspot offers loads of it’s features for free? We think it’s a great option, if you aren’t actively working a bunch of leads and instead focus on your sphere.
We use Mailchimp to manage all of our agent newsletters in our Reach Marketing Accelerator program. Mailchimp’s free package gives you everything you need!
Can you spot what most of these have in common? Every month we’ll share the 5 social media posts from the JP Willman Realty FB page that had the best reach. Feel free to steal our content!
You’d be surprised at how few people do this! Manage the #1 and #2 social media platforms at the same time with the same content. On average, when our agents start doing this, they double their post reach and engagement overnight!
Having trouble linking FB and Insta? Email base@jpwillman.com and we’ll help you out!
You might have a HUGE stale audience on Linkedin! We’ll cover some key strategies for Linkedin content as well as how to use Linkedin more efficiently for your business.
Video transcript:
Untapped Potential
Odds are you have a bunch of connections on Linkedin, maybe more than Facebook friends or Instagram followers. That’s a big marketing audience you can take advantage of!
Start posting regularly to Linkedin to build the perception of your expertise, credibility, and success.
Content Strategy
Content on Linkedin functions very differently than on most social media. Most people go to social media to be entertained. They go to Linkedin to be educated, informed, and to network. So you have to be selective with your content.
Focus on posting content that is educational and informative. Market updates and sharing articles work great. Stay away from content that is goofy or funny. Or maybe you can try to carve out a niche as the funny person on Linkedin!
Automated Content
Instocksocial has a free content posting service for realtors and they integrate with Linkedin! So you can automate posts to Linkedin as often as every day if you want to.
Mining for Contact Info
Since people on Linkedin WANT to be contacted by potential recruiters, clients, or sales reps, they often have their contact info on their profile. If you are missing email addresses for people in your sphere, look them up on Linked in! At the top of their profile there is a link for contact information.
Use Linkedin Messaging for 1 to 1 Touches
It can be awkward to text someone out of the blue. Facebook messaging is a bit less awkward, but still somewhat weird. But an out of the blue Linkedin message can be pretty normal and happens with some frequency normally. Linkedin is for networking, so people are used to being networked with. Try something like: Hey Bob you popped up in my Linkedin feed so I thought I would check in with you! How are things going?
Watch for Life Change Signals
A new career is often accompanied by moving! Watch Linkedin so you can get in contact with your sphere right when they need a good agent!
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Interview with Dylan Maitland
At the age of 29, Dylan Maitland is already approaching a decade in the business. 
He shares his ups and downs along the way, his experience as a new dad, and what keeps him motivated to keep pushing on. 