Start utilizing Facebook ads! The average cost per click in the real estate industry on Facebook is $1.81. You can narrow your audience to as low as 1,000 people, and you can easily track your ad’s activity. If you haven’t already, create a business page for your real estate business to get started.
You can re-target users who visit your website while they are on Facebook. To do this, you need to install the Facebook Pixel onto your site. To get started, click here and then email your Pixel code to firstname.lastname@example.org. It’s better to do this as soon as possible, so that you can start building a future relevant audience to target with your Facebook ads.
TIP: There is a Facebook Pixel Helper Chrome extension you can use to verify that your Pixel code is setup correctly on your site.